These are the playbooks I actually run — distilled into guides you can use without ever talking to me. No email gates, no teasers. If you work through one and want a second brain on your specific situation, you know where I am.
Each one: a mental model, a worksheet that saves as you check it off, and a clean printout.
guide no. 1
The adjacency audit: your customers already buy the next thing — map it, design the seams, and wire a flywheel instead of a second job.
Read it freeguide no. 2
Price the context, not the task: the triangle of three, your four levers, and a quoting machine that answers same-day.
Read it freeguide no. 3
Teach first, sell last: build the tool your clients share for you, co-brand it for partners, and ship it in a week.
Read it freeguide no. 4
Working with an executive or virtual assistant: Green/Yellow/Red trust levels, one shared platform, the mistake protocol — and my actual working agreement, free to steal.
Read it freeguide no. 5
Brand segmentation for flywheel builders: separate identities and audiences on one shared spine — with every brand free to fail alone. The sequel to No. 1.
Read it freeguide no. 6
The peer bench: turn a lonely one-person flywheel into a community of peers who make each other better — give first, guard the line, and ask someone who’s done it before. Companion to No. 1.
Read it freecoming — this shelf is a draft too
More guides land as they’re written honestly, not quickly. Want one prioritized? Ask for it — the most-requested topic gets written next.
I didn’t invent this thinking — I ran it until it was mine. These are the books doing the heavy lifting underneath the guides. No affiliate links, no kickbacks: buy them anywhere, borrow them from the library, or ask me and I’ll lend you my copy.
James Clear
systems beat goals — an idle-mode business is just a habit system wearing a logo. read this before designing any flywheel spoke.
W. Edwards Deming
quality is a property of the SYSTEM, not the worker. my whole mistake protocol — fix the process, never blame the person — is Deming with a kraft paper wrapper.
Simon Sinek
the philosophy sentence at the top of every guide I write? that’s this book’s fault. the why comes before the checklist, always.
Lex Sisney
how organizations actually scale — energy, structure, and timing. the closest thing I’ve found to a textbook for flywheel architecture.
A shelf is more honest when it shows what got returned. These are influential ideas I’ve read carefully, understood, and built my businesses in deliberate opposition to.
Milton Friedman, 1970 — “the social responsibility of business is to increase its profits”
read it so you know what you’re disagreeing with. a business that exists only to extract is a flywheel with no spokes — nothing feeds anything, and the community it sits in is just terrain. mine are built to be load-bearing parts of a place.
I believe there’s enough opportunity that competition is mostly optional — and when we finally do need to compete, we carve out businesses, sectors, and audiences that may overlap but hold different goals and purposes, so everyone involved gets to reach their greatest potential.
Partnerships, alliances, and collaboration are how the human spirit has always moved forward. I don’t believe in sabotage. If your closest local rival suddenly starts beating you, the answer is “yes, and” — meet it, build on it, let it make you better.
“I share my knowledge publicly because I want to be beaten — so I can fall down and stand up again ten times stronger.”
— David Teter · this is why the guides are free